Marketing

(This is for student with Adm.Code 60X-XXXX and over, for 55X-XXXX to 59X-XXXX Please see Marketing (Old) Curriculum here.)

Total number of credits142credits
A.General education courses40credits
Language courses 15credits
Social Science courses12credits
Humanities courses7credits
Science and mathematics courses6credits
B.Specialized courses93credits
Business core courses48credits
Major required courses30credits
Concentration Courses15credits
C.Free elective courses9credits

A. General education courses

Language courses
Total15 credits
Course codeCourse titlecredits
BG1001English I3 (3-3-7)
BG1002English II3 (3-3-7)
BG2000English III3 (3-3-7)
BG2001English IV3 (3-3-7)
GE 1403
(OR)
GE 1401
Communication in Thai
(OR)
Language and Communication Skills (for international students)
3 (3-0-6)

Social science courses 
Total12 credits
Course codeCourse titlecredits
ECO 2201Macroeconomics3 (3-0-6)
ECO 2202Microeconomics3 (3-0-6)
GE 2202Ethics3 (3-0-6)
MGT 1101Introduction to business3 (3-0-6)

Humanity courses 
Total6 credits
Course codeCourse titlecredits
GE 1204Physical Education1 (1-0-2)
GE 2101World Civilization3 (3-0-6)
MGT 2404Managerial Psychology3 (3-0-6)

Science and mathematics courses 
Total6 credits
Course codeCourse titlecredits
MA 1200Mathematics for business3 (3-0-6)
GE 1301Environmental science3 (3-0-6)


B.Specialized courses

Business core courses 
Total48 credits
Course codeCourse titlecredits
ACT 1600Fundamentals of Financial Accounting3 (3-0-6)
ACT 2620Fundamentals of Managerial Accounting 3 (3-0-6)
SA 1201Statistics I3 (3-0-6)
BG 1400Business Law I3 (3-0-6)
BG 1401Business Law II3 (3-0-6)
SA 2200Statistics II3 (3-0-6)
BIS 1141Business Software Applications1 (0-1-1)
BIS 2180Information Technology3 (3-0-6)
BIS 3340Computer Tools in Research1 (0-1-1)
FIN 2700Money, Banking and Financial Markets3 (3-0-6)
FIN 3701Corporate Finance3 (3-0-6)
IBM 2702International Business Environment3 (3-0-6)
MGT 2900Principles of Management3 (3-0-6)
MGT 3905Operations Management3 (3-0-6)
MGT 2907Business Communication3 (3-0-6)
MGT 3940Business Research Methodology3 (3-0-6)
MGT 4914Entrepreneurship3 (3-0-6)
MKT 2280Principles of Marketing3 (3-0-6)

Major required courses 
Total30 credits
Course codeCourse titlecredits
BIS 3587Principles of Electronic Commerce3 (2-2-5)
MKT 3102Integrated Marketing Communications3 (3-0-6)
MKT 3515Purchasing and Supply Chain Management3 (3-0-6)
MKT 3525Sales Management3 (3-0-6)
MKT 3530Consumer Behavior3 (3-0-6)
MKT 3620Global Marketing3 (3-0-6)
MKT 4725Competitive Analysis and Strategy3 (3-0-6)
MKT 4730Marketing Management3 (3-0-6)
MKT 4829Marketing Decision Making3 (3-0-6)
MKT 4855Research in Marketing3 (3-0-6)

Plan A - Major concentration courses 
Students pursuing PLAN A must select a concentration in the major area and study the three specified courses.
Course codeCourse titltecredits
Digital Marketing
MKT 3867Social Media and Online Marketing3 (3-0-6)
MKT 3868Content Marketing3 (3-0-6)
MKT 3869Digital Consumer Insights3 (3-0-6)
MKT 4777Communications and Digital Media Strategy3 (3-0-6)
MKT 4887Online Entrepreneurship3 (3-0-6)
Integrated Marketing Communications
MKT 3627Sales Promotion3 (3-0-6)
MKT 3869Event Marketing and Public Relations3 (3-0-6)
MKT 4726Advertising and Creative Strategy3 (3-0-6)
MKT 4727Integrated Media Planning3 (3-0-6)
MKT 4849IMC Campaign Planning3 (3-0-6)
Strategic Marketing
MKT 3629Pricing Strategy and Decisions3 (3-0-6)
MKT 3823Marketing Channel Strategy and Decisions3 (3-0-6)
MKT 4806Product and Brand Management3 (3-0-6)
MKT 4811Seminar in Marketing3 (3-0-6)
MKT 4848Contemporary Issues in Marketing3 (3-0-6)
Total15 credits

Plan B - Business concentration courses 
Students pursuing PLAN B must select a concentration in the major area and study the five specified courses.
Course codeCourse titltecredits
Advertising
AD 3106Art Direction3 (2-2-5)
AD 3112Brand Communication3 (3-0-6)
AD 3114Interactive Advertising and Marketing Communication3 (3-0-6)
AD 4108Basic Copywriting (English)3 (2-2-5)
CA 2013Utilization of Multimedia Tools3 (2-2-5)
Business Information Systems
BIS 3315Programming and Algorithm3 (2-2-6)
BIS 3348Principles of Multimedia3 (2-2-6)
BIS 3617Web Design and Programming3 (2-2-6)
BIS 3635Database Systems3 (2-2-6)
BIS 3666Information Systems Analysis and Design3 (3-0-6)
Finance
FIN 3711Investment3 (3-0-6)
FIN 3724Financial Feasibility Planning3 (3-0-6)
FIN 3821Valuation3 (3-0-6)
FIN 3822Bank Management3 (3-0-6)
FIN 3823Financial Management3 (3-0-6)
Hospitality and Tourism Management
HTM 3101Introduction to Hospitality Management3 (3-0-6)
HTM 3102Introduction to Tourism Management3 (3-0-6)
HTM 3205Marketing in Hospitality and Tourism3 (3-0-6)
HTM 4111Food and Beverage Service3 (3-0-6)
HTM 4402Tourism Destination Management3 (3-0-6)
International Business Management(IBM)
IBM 3711Comparative Management3 (3-0-6)
IBM 3713International Management3 (3-0-6)
IBM 3714Export-Import Policy and Strategy3 (3-0-6)
IBM 4840Global Supply Chain Management3 (3-0-6)
IBM 4811International Strategic Management3 (3-0-6)
Industrial Management and Logistics(IML)
IDM 3203Logistics and Supply Chain Management3 (3-0-6)
IDM 3204Industrial Safety and Risk Management3 (3-0-6)
IDM 4201Manufacturing Planning and Control3 (3-0-6)
IDM 4203Quality Management3 (3-0-6)
IDM 4206Industrial Environment Management3 (3-0-6)
Insurance (INS)
INS 3101Principles of Risk Management and Insurance3 (3-0-6)
INS 3201Property Insurance3 (3-0-6)
INS 3202Casualty Insurance3 (3-0-6)
INS 3301Principles of Life Assurance3 (3-0-6)
INS 4302Accident, Health and Group Insurance3 (3-0-6)
Management(MGT)
MGT 3915Project Management3 (3-0-6)
MGT 3917Innovation and Change Management3 (3-0-6)
MGT 3922Introduction to New Venture3 (3-0-6)
MGT 4910Productivity and Quality Management3 (3-0-6)
MGT 4916Negotiation Strategy3 (3-0-6)
Real Estate (REM)
REM 3111Principles of Real Estate3 (3-0-6)
REM 3112Real Estate Law3 (3-0-6)
REM 3113Real Estate Economics3 (3-0-6)
REM 3114Building Design and Construction Techniques3 (3-0-6)
REM 3211Principles of Real Estate Development3 (3-0-6)
Total15 credits

Plan C - Major elective courses 
Total 15 credits
Students pursuing PLAN C must select any five major elective courses
Course codeCourse titltecredits
MKT 3627Sales Promotion 3 (3-0-6)
MKT 3629Pricing Strategy and Decisions3 (3-0-6)
MKT 3803Retail Management 3 (3-0-6)
MKT 3804Fashion Marketing 3 (3-0-6)
MKT 3805Healthcare Marketing3 (3-0-6)
MKT 3806Marketing in Asia3 (3-0-6)
MKT 3807Sport Marketing3 (3-0-6)
MKT 3817Sustainability Marketing3 (3-0-6)
MKT 3823Marketing Channel Strategy and Decisions3 (3-0-6)
MKT 3826Merchandising and Display Strategies 3 (3-0-6)
MKT 3837Service and Customer Relationship Management3 (3-0-6)
MKT 3839Event Marketing & Public Relations3 (3-0-6)
MKT 3867Social Media and Online Marketing 3 (3-0-6)
MKT 3868Content Marketing 3 (3-0-6)
MKT 3869Digital Consumer Insights 3 (3-0-6)
MKT 4726Advertising and Creative Strategy3 (3-0-6)
MKT 4727Integrated Media Planning 3 (3-0-6)
MKT 4777Communication and Digital Media Strategy 3 (3-0-6)
MKT 4805Business-to-Business Marketing 3 (3-0-6)
MKT 4806Product and Brand Management 3 (3-0-6)
MKT 4808Advanced Marketing Presentation 3 (3-0-6)
MKT 4809Marketing for Services 3 (3-0-6)
MKT 4810Export-Import Management 3 (3-0-6)
MKT 4811Seminar in Marketing 3 (3-0-6)
MKT 4812Individual Research 3 (3-0-6)
MKT 4826Contemporary Logistics 3 (3-0-6)
MKT 4848Contemporary Issues in Marketing 3 (3-0-6)
MKT 4849IMC Campaign Planning 3 (3-0-6)
MKT 4856Brand Building Strategy3 (3-0-6)
MKT 4857Qualitative Research in Marketing 3 (3-0-6)
MKT 4887Online Entrepreneurship 3 (3-0-6)
MKT 4897Marketing Internship 3 (3-0-6)
MKT 4899IMC Internship 3 (3-0-6)
BIS 3348Principles of Multimedia3 (2-2-6)
FIN 3724Financial Feasibility Planning 3 (3-0-6)
HTM 3205Marketing for Hospitality and Management 3 (3-0-6)

Note:
* All major required courses are offered in the first and the second
semester, not in summer (“C” is the passing grade.).
C. Free elective courses
Students can take free elective courses of 9 credits from any faculty in Assumption University upon completion of the prerequisites (if any). However, they are certain courses that the Martin De Tours School of Management and Economics does not allow the students to enroll as follows:

Subject CodeSubject Name
BG 1112 or GE 1202 orGeneral Psychology
GE 1207Fundamental Psychology
BG 1203Fundamentals of Statistics
BG 1402 orBusiness, Society and Goverment
GE 1203Society, Politics and Economics
ECO 2220Introduction to Economics
ECO 2531Principles of Microeconomics
ECO 2541Principles of Macroeconomics
GE 1101Thai Civilization
GE1203Society, Politics and Economics
GE 1404Thai Culture and Tradition (For Comm.Arts Students only) = BG1405 Thai Language and Culture
PC 3803 or PC 3311 orPersonality and Social Interactive
PC 3311Acting for Personality/Social Interaction
ACT 1601Fundamentals of Financial Accounting (For Arts Students)
ACT 1602Fundamentals of Financial Accounting (For Science and Technology Students)
Subject with 1 or 2 credits
GS 1000Use of Library
MA 1101Applied Composition I

First and Second Year (Freshmen and Sophomore)
During the freshmen year, all students in Martin de Tours School of Management and Economics pursues the same study plan consisting of general education courses and business core courses, which provide them with the basic knowledge on all the disciplines in business. The study plan also prepares the students with adequate knowledge to select a concentration that suits his/her ability, background, and preferences.
Third and Fourth Years (Junior and Senior)
During the junior and senior years, students who select the Marketing Major follow the program of studies:
1. Ten Major Required Courses
2. Five Concentration Courses
Plan A: Major Concentration Courses Or
Plan B: Business Concentration Courses Or
Plan C: Major Elective Courses
3. Three Free Elective Courses

First year 
Total19 (19-3-39)
First semester
Course codeCourse titlecredits
BG 1001English I3 (3-3-7)
MA 1200Mathematics for Business3 (3-0-6)
SA 1201Statistics I3 (3-0-6)
BG 1400Business Law I3 (3-0-6)
GE 1204Physical Educations1 (1-0-2)
GE 1301Environmental Science 3 (3-0-6)
GE 1403Communication in Thai3 (3-0-6)
Second semester 
Total18 (18-4-38)
Course codeCourse titlecredits
ACT 1600Fundamentals of Financial Accounting3 (3-0-6)
BG 1002English II3 (3-3-7)
BG 1401Business Law II3 (3-0-6)
BIS 1141Business Software Applications0 (0-1-1)
BIS 2180Information Technology3 (3-0-6)
MGT 1101Introduction to Business3 (3-0-6)
SA 2200Statistics II3 (3-0-6)

Second year 
Total18 (18-3-37)
First semester
Course codeCourse titlecredits
ACT 2620Fundamentals of Managerial Accounting3 (3-0-6)
BG 2000English III3 (3-3-7)
ECO 2201Microeconomics3 (3-0-6)
GE 2101World Civilization3 (3-0-6)
MGT 2404Managerial Psychology3 (3-0-6)
MGT 2900Principles of Management3 (3-0-6)
Second semester 
Total18 (18-3-37)
Course codeCourse titlecredits
BG 2001English IV3 (3-3-7)
ECO 2202Macroeconomics3 (3-0-6)
FIN 2700Money, Banking and Financial Markets3 (3-0-6)
GE 2202Ethics3 (3-0-6)
IBM 2702International Business Environment3 (3-0-6)
MKT 2280Principles of Marketing3 (3-0-6)

Third year 
Total18 (18-1-37)
First semester
Course codeCourse titlecredits
BIS 3340Computer Tools in Research0 (0-1-1)
FIN 3701Corporate Finance3 (3-0-6)
BIS 3587Principles of Electronic Commerce3 (3-0-6)
MKT 3102Integrated Marketing Communications3 (3-0-6)
MKT 3515Purchasing and Supply Chain Management3 (3-0-6)
MKT 3530Consumer Behavior3 (3-0-6)
One Plan A or Plan B or Plan C Course3 (3-0-6)
Second semester 
Total18 (18-0-36)
Course codeCourse titlecredits
MGT 3905Operations Management3 (3-0-6)
MGT 3907Business Communication3 (3-0-6)
MGT 3940Business Research Methodology3 (3-0-6)
MKT 3525Sales Management3 (3-0-6)
MKT 3620Global Marketing3 (3-0-6)
One Plan A or Plan B or Plan C Course3 (3-0-6)

Fourth year 
Total18 (18-0-36)
First semester
Course codeCourse titlecredits
MKT 4725Competitive Analysis and Strategy3 (3-0-6)
MKT 4855Research in Marketing3 (3-0-6)
One Free Elective Course3 (3-0-6)
One Free Elective Course3 (3-0-6)
One Plan A/ Plan B / Plan C Course3 (3-0-6)
One Plan A/ Plan B / Plan C Course3 (3-0-6)
Second semester 
Total15 (15-0-30)
Course codeCourse titlecredits
MGT 4914Entrepreneurship3 (3-0-6)
MKT 4730Marketing Management3 (3-0-6)
MKT 4829Marketing Decision Making3 (3-0-6)
One Plan A / Plan B / Plan C Course3 (3-0-6)
One free elective course3 (3-0-6)

Course (s) Offered to Other Programs

The Marketing Department (MKT) offers the following courses as Plan B Business Concentration (MKT) for other programs of MSME and as minor in MKT for the Bachelor of Arts Program in the Faculty of Arts.
Management and Economics
MKT 3102Integrated Marketing Communications3 (3-0-6)
MKT 3525Sales management3 (3-0-6)
MKT 3530Consumer Behavior3 (3-0-6)
MKT 3620Global Marketing (As the Plan B for only Management major)3 (3-0-6)
MKT 4725Competitive Analysis and Strategy3 (3-0-6)
MKT 4730Marketing management3 (3-0-6)
School of Arts
MKT 3102Integrated Marketing Communications3 (3-0-6)
MKT 3525Sales Management3 (3-0-6)
MKT 3530Consumer Behavior3 (3-0-6)
MKT 3837Service and Customer relationship management3 (3-0-6)
MKT 4730Marketing management3 (3-0-6)
MKT 4809Marketing for services3 (3-0-6)