Hospitality and Tourism Management (old)

Hospitality and tourism industry is one of the largest and most dynamic industries in today’s global economy. Especially in Thailand where over 13% of the GDP derived from this industry. There have been some discussions on new development and challenges in the sectors, and the highlight of all services including hospitality services, the human elements (both employees and customers) are absolutely crucial. The Hospitality and Tourism Management (HTM) program is designed to meet the growth of tourism and hospitality industry and the demand for qualified and professional human resources for the industry in order to enable the country to compete … Read moreHospitality and Tourism Management (old)

Industrial Management (Old)

The rapid changes in the business due to globalization and technological development have increased complexity when conducting business across borders. It is essential that the students are able to understand, analyze, integrate and apply the impact of socio, economic, political, financial, cultural legal and ethical issues on industrial decisions and develop efficient business solutions and strategies. There is also a high demand for industrial managers and entrepreneurs who can make wise and ethical business decisions and valuable contribution to the organization, the society and the country. The Industrial Management major equips the students with sound knowledge, breadth and depth, in … Read moreIndustrial Management (Old)

Marketing (Old)

The marketing program at Assumption University is one of the best and prestigious programs in Thailand. Our BBA marketing program aims at shaping the students to be well-versed in business, tech savvy, innovative, ethical and to be able to communicate effectively in today’s challenging market place. Our faculty team comprises of scholars and experts who are highly recognized nation-wide and committed to offer quality student-centered experiential learning in an international environment. The program offers a variety of “core subjects” to students while allowing specializing in specific marketing concentration such as digital marketing, integrated marketing communications, strategic marketing and many other … Read moreMarketing (Old)

Management (Old)

Management department offers not only highly diversified courses which are useful and practical in real business setting but also provide learning experiences that develop well-rounded and inter-culturally capable graduates who can make a difference as ethically responsible global citizens. Management department offers business knowledge essential for running a future company of their own or improving an existing family business. Each major course is designed and developed to fulfill today’s business need. For example, a leadership course offers students with different approaches and techniques of how to motivate and inspire people who may have different backgrounds in a company and in … Read moreManagement (Old)

Academic Advising 2/2017

Advising Period: 16 OCT – 3 NOV 17 Advising Period: 6 NOV – 1 DEC 17



Vision, Mission & Values

MSME Vision To be a distinguished business school with entrepreneurial spirit and international learning environment. MSME Mission Educating graduates with entrepreneurial spirit, global competency and social responsibility by: nurturing business knowledge and skills to develop creative business solutions. developing communication skills and appreciation of diversity. fostering ethical awareness to act in the benefit of the society at large. MSME Core Values M = Mastery.  We have an unwavering commitment to providing quality business education, ample learning opportunities and sound research. S = Synergy.  We – the MSME faculty members – work together on organizing faculty, department, and student activities. Our … Read moreVision, Mission & Values



Insurance (Old)

In business environment, there is a great demand for professional support of the industry, especially in the provision of expert in insurance profession. This expertise is needed not only in the private sector, but also to support the government initiatives in the insurance business. The development of education to support expertise in insurance can thus be seen as an important initiative in helping to achieve the objectives of providing knowledge and capacity to support the expansion of the economy and improve the quality of life in Thailand. The Bachelor of Business Administration Program in Insurance is designed to meet the … Read moreInsurance (Old)

International Business Management (Old)

With internationalization, regional arrangements and greater global interdependence of businesses, the international business environment is undergoing rapid transformation. The International Business Management major aims to prepare students to confidently, strategically and ethically confront various business challenges in the global arena. The major offers a good blend of management, marketing and finance with a strong focus on global perspectives. These include abilities to: 1) analyze global market environment to identify key opportunities and challenges; 2) understand cultural, political, social and economic diversities; 3) recognize consumers’ tastes and preferences and different buyers’ behaviors around the globe; 4) identify strategic locations for global … Read moreInternational Business Management (Old)