The Superwomen team, headed by Noppasorn Sirinorrarat from the Department of Business Economics, Martin de Tours School of Management and Economics (MSME Business School) won the 2020 P&G CEO Challenge, Asia Pacific Round on April 30, 2020.

This is the first virtual competition hosted by Procter & Gamble amid the COVID-19 outbreak. Representing Thailand, Superwomen competed against teams from other countries in the Asia Pacific region including Australia, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea and Vietnam. With this victory, the team will be representing the region to compete against teams from North America, Latin America, Europe, China, and IMEA at the Global Round in Mexico City.

Noppasorn is a student from the Quantitative Economics Track, Department of Business Economics. The team consists of two additional group members Naruthai Jongyin, Chulalongkorn Business School, and Pasinee Haerangikanon, Thammasat Business School. Superwomen won the competition to represent Thailand against more than 100 teams. In each round of the competition, teams would work on a real P&G product case and present their proposed solution. This is the third year of the competition and the first time that the regional round has been conducted virtually.