👍Dr.Scott Michael Smith, Ph.D-TRM lecturer, from the Department of Hospitality and Tourism Management, MSME Business School, Assumption University, Thailand, has been invited to Penn State University-Berks campus for an interactive lecture for undergraduates studying in Assistant Professor Dr. Pauline A. Milwood’s Strategic Hospitality Management class.

⚡️The presentation will include information from Dr. Smith’s research paper “Asian Oasis—Mythical Journeys in the Hill Tribe Villages of Northern Thailand,” published by the International Council on Hotel, Restaurant, and Institutional Education’s (ICHRIE) Journal of Hospitality & Tourism Cases (JHTC). ICHRIE is a global and multi-cultural community of hospitality and tourism professionals dedicated to pursuing, discovering, advancing, and sharing knowledge and experiences relevant to the hospitality and tourism industry and its future leaders. ICHRIE’s mission pairs nicely with the mission of JHTC; to distribute quality case studies to academics and professionals interested in using the case study method as a teaching, research and management tool.

https://www.traveldailynews.asia/thailands-mythical-journeys-and-happiness-to-be-explored-at?fbclid=IwAR3NrTdLaMgDyslDpRgSLqQ3MfmYdZqWIp_2SlN8KNwXM8d4JykWSYNuEFA