Congratulations to the Baksters team from MSME Business School, Assumption University and Computer Engineering, KMUTT for winning the 1st Prize at the U-Power Digital Idea Challenge Season 7!

Competing against 982 teams, the Baksters stood out with their innovative use of Generative AI in marketing for the GoldenCup brand.

As the sole team from AU to advance to the semi-finals, they effectively managed a real-world campaign with a budget of 20,000 THB, which led to their ultimate victory and the grand prize valued at 100,000 THB.

The Baksters Team comprises of:
1) Mr. Naruebet Aungsirikulthumrong, DDI Program, Assumption University
2) Ms. Phuckjira Naphapunsakul, BBA Program, Assumption University
3)Mr. Phasavee Wanatham, Computer Engineering, KMUTT