Assistant professor Amonrat Thoumrungroje, jointly with Assistant Professor Olympia Racela of Mahasarakham University, was awarded the winner of the 18th CEEMAN Case Writing Competition (in cooperation with Emerald Group Publishing) for their research work entitled “Thai Beverage Public Company Limited: Thailand Leader, Global Challenger.” They study and document the industry structure and competition, as well as diversification issues facing the firm and explore its strategies and general management at the country, regional, and global level. The study appears in the Emerald Emerging Markets Case Studies.

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