MSME students participated in an innovative business plan competition organized by the Government Savings Bank (GSB) of Thailand. There were 1,100 teams of university students in Thailand joining this business plan competition. Eighteen teams from MSME passed through the semifinal round, each receiving 5,000 baht cash award.
In the final round of competition, MSME's “Kaeng Thai Dip” team (Mr. Nivit Madarasmi, Ms. Jirawan Rosacker, Mr. Thosapol Wongapisumpo and Ms. Aradee Yodkitudomying) gave an excellence performance in presentation and answering questions from all honorable judges. “Kaeng Thai Dip” won the First Prize, receiving a cash prize of THB 1 million. The students were supervised by Dr. Chanita Jiratchot, Director of ABLE-UBI and Dr. Akechai Judkrue from the Management Department.
Kaeng Thai Dip is a brand that provides Thai curry in a different way from the past. A new innovative style that is easy to find and easy to eat is introduced. Kaeng Thai Dip contains the original taste of Thai curry which is an identity of Thailand. It comes in three different original Thai curry flavors: Tom Yum Goong, Massaman, and Green Curry. Kaeng Thai Dip is produced in the form of sauce that customers can eat with anything such as rich, sticky rice, vegetables and potatoes chips. Distribution channels of Kaeng Thai Dip are supermarkets, convenient stores, online shops, and Air Port Duty Free Shop.