“I really appreciate the fact that most of my classes required a lot of hard work and sleepless nights BECAUSE… they are INDEED paid off as I get to apply them to my business venture now and also in the future!” (Paweenee Kasemsan Na Ayutthaya, 2016)
Driven by her life-long passion on baking and her determination to stay healthy and in good shape, Paweenee’s business idea emerged from her small little kitchen at home. Similar to other teenagers, updating her status and posting pictures of food, baking and cooking along with other activities on social media are very common. Little had she realized that those amateur daily baking/cooking routines of hers would enable her to be a ‘Net idol’ and later… a young highly potential entrepreneur.
Given tremendous positive feedback and demand of her products through social media platforms, Paweenee started conducting a research on market potential of healthy food with a particular focus on vegan food during her senior year. At the same time, she continued looking up different recipes of vegan baked goods, experimenting various baking methods, and creating ones of her own. Finally, Paweenee officially took on an entrepreneurial journey by launching her unique ‘Paweenee’s Nuts butter’ line at the beginning of 2016. To date, her products are available in over 40 health stores all over Thailand, through online channels, and will soon be sold in major national supermarkets. Being a girl who always has positive attitudes towards lives, Paweenee is committed to continuously improving her products and growing her business.