“Labor Omnia Vincit—a Latin phrase for ‘industrious and persevering endeavor conquers all things’—not only is a motto of Assumption University and the Brothers of St. Gabriel Province of Thailand, but has also been my motto for both career and life.” (Amonrat Thoumrungroje, 2016)

Asst. Prof. Amonrat Thoumrungroje is a full-time lecturer in the Department of International Business Management, Assumption University. She earned her Ph. D. in Business Administration, specializing in international business with marketing and management concentrations from Washington State University, USA. With her remarkable academic backgrounds, research and publication profiles, and truly exceptional teaching skills, she has been invited to give lecture as well as serve on academic committees for business curriculum development of several state universities in Thailand. Her academic achievements include, but not limited to, winning the 18th CEEMAN Case Writing Competition 2012, and publishing in leading journals in both international business and marketing disciplines such as Multinational Business Review, International Marketing Review, Journal of Strategic Marketing, and Advances in International Marketing. Apart from the international dissemination of her work to advance business knowledge, Amonrat’s genuine dedication in shaping honest and highly capable graduates makes her a unique asset to her alma mater and Thai education.

Contact Us


Huamak Campus:
D-Building, 6th Floor, 24, Hua Mak, Bangkapi Bangkok, 10240 (Thailand)

  • Tel: 0-2300-4543-62; ext. 1125, 1201

Suvarnabhumi (Bangna) Campus:
MSME Building, 2nd Floor, 88 Moo 8 Bang Na-Trad Km. 26 Bangsaothong, Samuthprakarn, 10540 (Thailand) 

  • Tel : 0-2723-2236