– “The Momentum of Active Learning."
The major focuses on strengthening students’ knowledge in marketing principles and theories as well as analytical, innovative and creative skills in developing a comprehensive marketing plan, serving consumer needs and organizational objectives The major emphasizes on hands on experience through on the job training, internship and industry linkage.
Academic Department Course Offerings
| Subject | Subject Name | Credit | Prerequisites |
|---|---|---|---|
| BMK3201 | Consumer Behavior | 3 (3-0-6) | BBA1104, BBA2001 |
| BMK3202 | Digital Marketing | 3 (3-0-6) | BBA1104 |
| BMK3203 | Brand Driven Innovation | 3 (3-0-6) | BBA1104 |
| BMK3204 | Competitive Analysis and Strategy | 3 (3-0-6) | BBA1104 and Completed 75 Credits |
| BMK3305 | Integrated Marketing Communications | 3 (3-0-6) | BBA1104 |
| BMK3306 | Marketing Channels and Logistics | 3 (3-0-6) | BBA1104 |
| BMK4201 | Marketing Management | 3 (3-0-6) | BBA1104, BBA3101, Completed 90 Credits |
| BMK4302 | Contemporary Issues in Marketing | 3 (3-0-6) | BBA1104 and Completed 75 Credits |
| BMK4303 | Marketing Research | 3 (3-0-6) | BBA1104, BBA3101, Completed 90 Credits |
| BMK4304 | Marketing Metrics and Decisions | 3 (3-0-6) | BBA1104, BBA3101, Completed 112 Credits |
| Subject | Subject Name | Prerequisites |
|---|---|---|
| BMK3201 | Consumer Behavior | BBA1104, BBA2001 |
| BMK3202 | Digital Marketing | BBA1104 |
| BMK3203 | Brand Driven Innovation | BBA1104 |
| BMK3204 | Competitive Analysis and Strategy | BBA1104 and completed 75 credits |
| BMK4302 | Contemporary Issues in Marketing | BBA1104 and completed 75 credits |
| Digital Marketing | ||
| Subject | Subject Name | Prerequisite |
| BMK3410 | Digital Consumer Insights | BMK3202 |
| BMK3411 | Content Marketing | BMK3202 |
| BMK4403 | Digital Media Strategy | BMK3202 |
| Modern Marketing | ||
| Subject | Subject Name | Prerequisite |
| BMK3412 | Experiential Marketing | BBA1104 |
| BMK3413 | Lifestyle Marketing | BBA1104 |
| BMK4401 | Sustainability Marketing | BBA1104 |
| Subject | Subject Name | Credits | Prerequisites |
|---|---|---|---|
| BMK 3201 | Consumer Behavior | 3 | BBA1104, BBA2001 |
| BMK 3202 | Digital Marketing | 3 | BBA1104 |
| BMK 3203 | Brand Driven Innovation | 3 | BBA1104 |
| BMK 3204 | Competitive Analysis and Strategy | 3 | BBA1104 and Completed 75 credits |
| BMK 3305 | Integrated Marketing Communications | 3 | BBA1104 |
| BMK 3306 | Marketing Channels and Logistics | 3 | BBA1104 |
| BMK 3407 | Sales and Customer Relationship Strategies | 3 | BBA1104 |
| BMK 3408 | Sales Promotion and Display Strategies | 3 | BBA1104 |
| BMK 3409 | Creative Strategy in IMC Campaign | 3 | BMK3305 |
| BMK 3410 | Digital Consumer Insights | 3 | BMK3202 |
| BMK 3411 | Content Marketing | 3 | BMK3202 |
| BMK 3412 | Experiential Marketing | 3 | BBA1104 |
| BMK 3413 | Lifestyle Marketing | 3 | BBA1104 |
| BMK 4201 | Marketing Management | 3 | BBA1104, BBA3101, Completed 90 Credits |
| BMK 4302 | Contemporary Issues in Marketing | 3 | BBA1104, Completed 75 Credits |
| BMK 4303 | Marketing Research | 3 | BBA1104,BBA3101, Completed 90 Credits |
| BMK 4304 | Marketing Metrics and Decisions | 3 | BBA1104, Completed 112 Credits |
| BMK 4401 | Sustainability Marketing | 3 | BBA1104 |
| BMK 4402 | Service Marketing | 3 | BBA1104 |
| BMK 4403 | Digital Media Strategies | 3 | BMK3202 |
| BMK 4404 | Digital Marketing in Practice | 3 | BMK3410, Completed 90 Credits |
| BMK 4405 | Marketing Internship | 3 | BBA1104, Completed 90 Credits |
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