(This is for a student with Adm.Code 58X-XXXX and over, for 54X-XXXX to 57X-XXXX Please click Marketing (Old) Curriculum.)

Curriculum

Number of credits 142 credits

Duration of study
Students must complete all the requirements for the degree in a maximum of 8 years.

Curriculum structure

Total number of credits 142 credits
A. General education courses
Language courses 
Social science courses 
Humanities courses 
Science and mathematics courses 
40
15
12
7
6
credits
credits 
credits 
credits 
credits
B. Specialized courses
Business core courses
Major required courses
Concentration courses
Plan A: Major concentration*
Plan B: Business concentration*
Plan C: Major electives*
93
48
30
15
credits
credits 
credits
credits
C. Free elective courses 9 credits


A. General education courses


B. Specialized courses

Note:
* All major required courses are offered in the first and the second
semester, not in summer (“C” is the passing grade.).

Plan A: Corporate Financial Management (no longer offered)

 

Prerequisites must be completed before taking the subject. 

C. Free Elective Courses

Students can choose courses of THREE subjects which are provided by their Faculty or by the different faculties upon completion of the prerequisite.

Martin De Tours School of Management and Economics (MSM&E) students are NOT allowed to enroll the following subjects as free elective courses:

Subject code Subject name
BG 1112 or GE 1202 General Psychology
BG 1203 Fundamentals of Statistics
BG 1402 Business, Society and Government
BG 2403 Introduction to Economics
ECO 2501 Principles of Microeconomics
ECO 2502 Principles of Macroeconomics
GE 1101 Thai Civilization
GE 1203 Society, Politics and Economics
GE 1404 Thai Culture and Tradition (For Comm.Arts Students only) = BG1405 Thai Language and Culture
PC 3803 or PC 3311 Personality and Social Interactive
PC 3311 Acting for Personality/Social Interaction
ACT 1601 Fundamentals of Financial Accounting (For Arts Students)
ACT 1602 Fundamentals of Financial Accounting (For Science and Technology Students)
ECO 1401 Economic Reasoning
GS2001 Western Civilization
GS2003 Eastern Civilization

 

Study plans

First and Second Year (Freshmen and Sophomore)

During the freshmen year, all students in Martin de Tours School of Management and Economics pursues the same study plan consisting of general education courses and business core courses, which provide them with the basic knowledge on all the disciplines in business. The study plan also prepares the students with adequate knowledge to select a concentration that suits his/her ability, background, and preferences.

Third and Fourth Years (Junior and Senior)

During the junior and senior years, students who select the Marketing Major follow the program of studies:

1. Ten Major Required Courses

2. Five Concentration Courses

Plan A: Major Concentration Courses Or

Plan B: Business Concentration Courses Or

Plan C: Major Elective Courses

3. Three Free Elective Courses

Course (s) Offered to Other Programs

The Marketing Department (MKT) offers the following courses as Plan B Business Concentration (MKT) for other programs of MSME and as minor in MKT for the Bachelor of Arts Program in the Faculty of Arts.
Course code Course title credits 
School of Arts
MKT 3102 Integrated Marketing Communications 3 (3-0-6)
MKT 3525 Sales Management 3 (3-0-6)
MKT 3530 Consumer Behavior 3 (3-0-6)
MKT 3837 Service and Customer Relationship Management 3 (3-0-6)
MKT 4730 Marketing Management 3 (3-0-6)
MKT 4809 Marketing for Services 3 (3-0-6) 

Contact Us

AU-Home

Huamak Campus:
D-Building, 6th Floor, 24, Hua Mak, Bangkapi Bangkok, 10240 (Thailand)

  • Tel: 0-2300-4543-62; ext. 1125, 1201

Suvarnabhumi (Bangna) Campus:
MSME Building, 2nd Floor, 88 Moo 8 Bang Na-Trad Km. 26 Bangsaothong, Samuthprakarn, 10540 (Thailand) 

  • Tel : 0-2723-2236