The marketing program at Assumption University is one of the best and prestigious programs in Thailand. Our BBA marketing program aims at shaping the students to be well-versed in business, tech savvy, innovative, ethical and to be able to communicate effectively in today's challenging market place.  Our faculty team comprises of scholars and experts who are highly recognized nation-wide and committed to offer quality student-centered experiential learning in an international environment.

The marketing program at Assumption University is one of the best and prestigious programs in Thailand. Our BBA marketing program aims at shaping the students to be well-versed in business, tech savvy, innovative, ethical and to be able to communicate effectively in today's challenging market place.  Our faculty team comprises of scholars and experts who are highly recognized nation-wide and committed to offer quality student-centered experiential learning in an international environment.

The program offers a variety of "core subjects" to students while allowing specializing in specific marketing concentration such as digital marketing, integrated marketing communications, strategic marketing and many other combinations of more than thirty elective subjects  such as content marketing, brand building strategy, fashion marketing, event marketing, sustainable marketing, marketing in Asia. Our curriculum is regularly updated to cope with the current business landscape and as demanded in the job market.

Students attain educational excellence in BBA marketing mainly through practical and experiential learning of class workshops, project-based learning, business field trips, guest speakers, role-play, competitions, case study, on-the-job training, interactions with experts from industries, internship. With the extensive networks of marketing alumni, the program is designed with the most up-to-date content of curriculum. 

English :
- Bachelor of Business Administration in Marketing
- B.B.A. (Marketing)

ภาษาไทย :
- คณะบริหารธุรกิจ หลักสูตรบริหารธุรกิจบัณฑิต
- สาขาวิชาการตลาด

Chaiperson :
Dr.Suwanna Kowathanakul

Website :
www.marketing.au.edu  
facebook: www.facebook.com/aumarketing
LMS Website

Curriculum

Number of credits 142 Credits

Duration of Study
Students must complete all the requirements for the degree in a maximum of 8 years.

Curriculum Structure

Total number of credits 142 Credits
A. General Education Courses
Language Courses
Social Science Courses
Humanities Courses
Science and Mathematics Courses
40
15
12
7
6
Credits
Credits
Credits
Credits
Credits
B. Specialized Courses
Business Core Courses
Major Required Courses
Concentration Courses
93
48
30
15
Credits
Credits
Credits
Credits
C. Free Elective Courses 9 Credits


A. GENERAL EDUCATION COURSES


B. SPECIALIZED COURSES


C. FREE ELECTIVE COURSES

Students can select courses of 9 credits which are provided by their faculty or by the different faculties upon completion of the prerequisite.

 

STUDY PLANS

First and Second Years (Freshmen and Sophomore)
During the freshmen year, all students in Martin de Tours School of Management pursue the same study plan consisting of general education courses and business core courses, which provide them with the basic knowledge on all the disciplines in business.  The study plan also prepares the students with adequate knowledge to select a concentration that suits his/her ability, background, and preferences.
Third and Fourth Years (Junior and Senior)
During the junior and senior years, students who select the Marketing Major follow the Marketing program of studies:
1. Ten Major Required Courses
2. Five Concentration Courses
Plan A: Major Concentration Courses
Or Plan B: Business Concentration Courses
Or Plan C: Major Elective Courses
3. Three Free Elective Courses

Contact Us

AU-Home

Huamak Campus:
D-Building, 6th Floor, 24, Hua Mak, Bangkapi Bangkok, 10240 (Thailand)

  • Tel: 0-2300-4543-62; ext. 1125, 1201

Suvarnabhumi (Bangna) Campus:
MSME Building, 2nd Floor, 88 Moo 8 Bang Na-Trad Km. 26 Bangsaothong, Samuthprakarn, 10540 (Thailand) 

  • Tel : 0-2723-2236