Bachelor of Business Administration (BBA)
Bachelor of Business Administration (BBA) in Family Business Management and Innovation
The Bachelor of Business Administration (BBA) in Family Business Management and Innovation is designed for aspiring entrepreneurs and next-generation family business leaders. This program equips students with the knowledge, skills, and mindset required to sustain, expand, and innovate family-owned enterprises in an ever-changing business landscape.
Program Highlights for BBA in Family Business Management and Innovation
- Super DIY from each category of studies
- Hands-on Projects built from the students’ own family businesses
- One-on-One Mentorship from mentors and industry experts
- “Learning by Doing” approach
- International Exposure (2 international exposure trips in Europe* and Asia*)
- 3-year program for for future-ready family business leaders
- Limited seats – only 30 students per intake.
- All qualified applicants will receive MacBook Air 15 inch (256 GB)*
Why BBA in Family Business Management and Innovation?
- Specialized Curriculum in family business, governance, and entrepreneurship
- Hands-On Learning with case studies and industry projects
- Networking with family business leaders and mentors
- Global Exposure through international exchange opportunities
Program Structure for BBA in Family Business Management and Innovation
Year 1
YEAR 1 - SEMESTER 1
| Course Code | Course Title |
|---|---|
| SRX 1001 | English for Effective Communication |
| BFB 1001 | Information Technology and Digital Literacy |
| BFB 1002 | Arts and Culture Appreciation |
| BFB 1101 | Design Thinking for Family Business |
| BFB 1102 | Data Analytics |
| BFB 1103 | Marketing and Branding for Family Business |
YEAR 1 - SEMESTER 2
| Course Code | Course Title |
|---|---|
| SRX 1002 | English for Academic Purposes |
| BFB 1003 | Communication and Presentation |
| BFB 1004 | Business Law |
| BFB 1005 | Ethics |
| BFB 1104 | Accounting for Entrepreneurs |
| BFB 1105 | Economics for Entrepreneurs |
YEAR 1 (SUMMER)
INTERNATIONAL EXPOSURE TRIP 1
Year 2
YEAR 2 - SEMESTER 1
| Course Code | Course Title |
|---|---|
| SRX 1003 | Integrated English Skills |
| BFB 2101 | Digital Marketing |
| BFB 2102 | Consumer Insight |
| BFB 2201 | Financial Management for Family Business |
| BFB 2202 | Strategic Management and Commercialization |
| 1 Free Elective | Choose 1 from any personalized courses |
YEAR 2 - SEMESTER 2
| Course Code | Course Title |
|---|---|
| SBFB 2103 | Family Business Leadership |
| BFB 2203 | Internationalization and Growth Strategy |
| BFB 2204 | Succession Planning in Family Business |
| BFB 2205 | Governance and Conflict Management in Family Enterprises |
| 2 Free Electives | Choose 1 from any personalized courses |
YEAR 2 (SUMMER)
INTERNATIONAL EXPOSURE TRIP 2
Year 3
YEAR 3 - SEMESTER 1
| Course Code | Course Title |
|---|---|
| BFB 3101 | Supply Chain Management |
| BFB 3102 | Human Resource Management in Family Business |
Note: Choose 5 from any personalized courses
YEAR 3 - SEMESTER 2
INDEPENDENT PROJECT – WHOLE SEMESTER
(Final Project tied to family business of each student)
| Course Code | Course Title |
|---|---|
| BFB 3103 | Digital Transformation in Family Business |
| BFB 3201 | Family Business Consulting Project |
| BFB 3202 | Business Plan Development for Family Enterprises |
| BFB 3203 | Seminar in Family Business Project |
| BFB 3204 | Family Business Venture I |
| BFB 3205 | Family Business Venture II |